Hi, my name is Ernest Kim and this site is my repository for thoughts on sneakers, marketing, technology, travel, food and anything else that catches my fancy.
This rather dramatic photo shows me presenting at a product launch in Beijing, China, in the spring of 2014. Photo courtesy of Nike, Inc.
I originally created Kicksology.net back in 2000 as a performance-oriented resource for sneaker fanatics and, over the course of a few years, the site grew to the point that it was drawing more traffic than either Nikebasketball.com or Rbk.com. Ko evolved into a widely recognized brand within the sneakerhead community, with extensions into apparel and accessories, but I shut it down in 2004 so that I could re-enter human society.
Before starting Kicksology.net, I co-founded a Web-design start-up called 37signals and, since shutting Ko down, I’ve spent time as a Global Product Line Manager at Nike, a Digital Strategist at Wieden+Kennedy and am now back at the Swoosh, helping to drive product and platform innovation as a Global Insights Director.
Though I work for a big company, the opinions expressed here are my own and in no way represent the views of my employer.
If you'd like to get in touch, the best ways to reach me are via Mastodon or LinkedIn.